Google's Global Director of Storytelling for Google Cloud, Natalie Lambert, dives head first into the challenges of measuring top of funnel content and why the impact of all the various things B2B marketers do is so hard to quantify.

Today’s marketing leaders do not have the ability to say that a specific tweet or single podcast has led to a true sales lead. So how DO you measure top of funnel content going down the funnel, what are some of the ways to understand activity that may or may not be contributing to a customer's purchasing decision? 

Find out on this episode of Radically Transparent, presented by Oktopost!