How do you market from an issues-led perspective rather than a product or a service? 
CMO of Mercer Natalie Truong  discusses marketing trends and campaign strategy.

How do you market from an issues-led perspective rather than a product or a service? CMO of Mercer Natalie Truong discusses marketing trends and campaign strategy.

Natalie Truong talks brand advocacy, marketing campaign strategy and organizational culture.

Host Adam Fraser interviews marketing industry thought leaders from around the globe, including CMOs, academics, authors, consultants and speakers in this podcast about the strategic marketing landscape. By speaking to the brightest minds in the global industry with a wide ranging 'fire side chat' interview approach, this podcast will help you rise above the noise to join the dots and make sense of the fast moving and ever changing marketing sector.

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Natalie Truong talks brand advocacy, marketing campaign strategy and organizational culture.

Natalie Truong talks brand advocacy, marketing campaign strategy and organizational culture.