On Sustainability Insiders, Kevin Hegarty and Libby Drabble talk to business leaders to find out how they're making their companies more sustainable. In this episode, Kevin chats to Natasha Thakur, chief executive and co-founder of Ideagen Carbon Accounting. In their conversation, Natasha explains exactly what carbon accounting is and why it's an important concept for organisations across all industries over the coming years, how she and her team are using generative AI to help companies meet their sustainability targets, and shares some of her top tips for those who are just starting to think about ways they can accelerate their carbon reduction.