This week, Ward travels to New York to chat with Nate Checketts, founder of Rhone, a performance lifestyle brand dedicated to championing fitness in all its forms. They'll break down the importance of focusing on mental health in the world of athletics, the power of in-person interactions in brick-and-mortar stores, and how technology is innovating custom-made clothing — all that and more on this episode of Backstory & Beyond.

Check out Rhone on their website and Instagram.

Check out Nate on Instagram.

Learn more about Northwood Retail.