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NatGeo’s James Williams and Defy Media’s Thao Hoang: Content and distribution go hand-in-hand
Content may be king, but a solid distribution
strategy that leverages the type of content and the audience it’s
intended for is key in helping media companies generate revenues
across platforms. In this session, NatGeo’s head of digital video
James Williams and Defy media’s svp of business development Thao
Hoang discuss how publishers need to create content with
distribution in mind -- and why a one-size-fits-all does not work
anymore.
View all episodes
By Digiday
3.7
77 ratings
Content may be king, but a solid distribution
strategy that leverages the type of content and the audience it’s
intended for is key in helping media companies generate revenues
across platforms. In this session, NatGeo’s head of digital video
James Williams and Defy media’s svp of business development Thao
Hoang discuss how publishers need to create content with
distribution in mind -- and why a one-size-fits-all does not work
anymore.
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