Growing up in an entrepreneurial family, Nathalia Rojas was naturally drawn to innovation and business. Along with her co-founder, they leveraged their shared passion for health and wellness to create 2FIT BRANDS - vegan, keto-friendly, and certified gluten-free snacks. Nathalia is taking us behind the brand to how she launches and currently scaling in the US market.

Growing up in an entrepreneurial family, Nathalia Rojas was naturally drawn to innovation and business. Along with her co-founder, they leveraged their shared passion for health and wellness to create 2FIT BRANDS - vegan, keto-friendly, and certified gluten-free snacks. Nathalia is taking us behind the brand to how she launches and currently scaling in the US market.

Growing up in an entrepreneurial family, Nathalia Rojas was naturally drawn to innovation and business. Along with her co-founder, they leveraged their shared passion for health and wellness to create 2FIT BRANDS - vegan, keto-friendly, and certified gluten-free snacks. Nathalia is taking us behind the brand to how she launches and currently scaling in the US market.

Nathalia Rojas, Co-Founder & CEO 2Fit Brands

Welcome to Emerging Brands Podcast® with Kelly Bennett

This is the podcast where you'll discover the stories behind your new favorite CPG brands. Each episode dives into the brand and founder journey—how they launched, what sets them apart, and the strategy behind going to market. We talk plans for growth, practical advice for emerging founders, and where to shop the products making waves in food, beverage, wellness, and beyond.

You'll also hear from industry experts—brand builders, investors, and operators—who should absolutely be on your radar if you're growing a CPG brand today.

Whether you're building something of your own or love supporting what's next, you're in the right place.

Business

Entrepreneurship

Welcome to Emerging Brands Podcast® with Kelly Bennett This is the podcast where you'll discover the stories behind your new favorite CPG brands. Each episode dives into the brand and founder journey—how they launched, what sets them apart, and the strategy behind going to market. We talk plans for growth, practical advice for emerging founders, and where to shop the products making waves in food, beverage, wellness, and beyond. You'll also hear from industry experts—brand builders, investors, and operators—who should absolutely be on your radar if you're growing a CPG brand today. Whether you're building something of your own or love supporting what's next, you're in the right place.

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Nathalia Rojas, Co-Founder & CEO 2Fit Brands

Nathalia Rojas, Co-Founder & CEO 2Fit Brands