Struggling to attract and retain top drivers? You're not alone. In this episode of Attention Retention, Jackie McManus, CEO of KJ Media, sits down with Jerrit Judie, Recruiting Manager at National Carriers, to explore what it takes to build a truly driver-first trucking company. From his unexpected start in trucking to leading a high-performing recruiting team, Jerrit shares the processes, culture, and leadership mindset that have helped National Carriers maintain stability, integrity, and elite driver satisfaction — even in a challenging freight market.

Key insights include:

• Why authenticity is the ultimate recruiting strategy
• Building trust through realistic expectations
• The role of recognition in retention
• How structured processes improve both KPIs and driver relationships

Whether you're a fleet executive, recruiting leader, or driver looking for a new home, this conversation delivers actionable takeaways on building a workplace where drivers stay — and thrive.

Drivers – Ready to work for National Carriers? Apply now: https://www.nationalcarriers.com

Connect with Jerrit: https://www.linkedin.com/in/jerrit-a-judie-141b32174/

Fleet Leaders – Get your free recruiting audit: https://recruit.kjtransmedia.com/free-competitor-analysis

Learn more: https://www.kjtransmedia.com

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