This week on The Rig on Wheels Show, host Kameel E. Gaines shines a spotlight on the men and women who keep America moving: truck drivers. In honor of National Truck Driver Appreciation Week, this episode explores why appreciation must be more than a holiday—it has to be a culture.

Through the show’s three pillars—Recruitment, Retention, and Safety—Kameel unpacks how genuine appreciation transforms every part of the trucking industry. You’ll hear why respect is the strongest recruiting magnet, how small acts of gratitude can dramatically improve driver retention, and why safety is the ultimate form of saying “thank you.”

This episode also highlights practical tools and strategies for fleets and recruiters. From the Driver Magnet Kit™, designed to help carriers attract quality drivers with smarter recruiting tactics, to Competing with Giants, Kameel’s book that shows how smaller fleets can thrive against mega-carriers, listeners will walk away with resources they can apply immediately.

With real driver stories, actionable insights, and motivational takeaways, this episode delivers an unfiltered look at how appreciation shapes the future of trucking.

Whether you’re a fleet owner, dispatcher, recruiter, or driver, this conversation will challenge you to think bigger about culture, loyalty, and the responsibility we all share in keeping drivers safe and valued.

👉 Tune in, take notes, and discover how your company can recruit better, retain longer, and protect lives through the power of daily appreciation.

🎧 Available on Spotify, iHeart, YouTube, Pandora, Amazon Music, TuneIn, and Deezer.