Finding the ADvantage

Nationwide’s Child Death Super Bowl ad (2015)


Listen Later

On this episode, we take a closer look at the Nationwide Super Bowl commercial that shocked millions. With expert insights and our own critical eye, we examine the ad's intent, the uproar it caused, and the broader implications for advertisers aiming to make a statement during the nation’s biggest sporting event.


Ad discussed: https://www.youtube.com/watch?v=F77RBUBlZ80


Sources:

https://www.nbcnews.com/storyline/super-bowl-xlix/nationwide-explains-depressing-super-bowl-ad-n298181


https://bleacherreport.com/articles/2610861-super-bowl-ad-lessons-learned-a-year-after-commercial-that-went-way-wrong


https://harbert.auburn.edu/binaries/documents/center-for-ethical-organizational-cultures/debate_issues/nationwide.pdf 

Hosted on Acast. See acast.com/privacy for more information.

...more
View all episodesView all episodes
Download on the App Store

Finding the ADvantageBy Anna Strickland