In this episode of Business Line's Trending Commodity Podcast, we speak with Richa Singh, Managing Director – India & Middle East, Natural Diamond Council (NDC). She shares exclusive insights into the natural diamond market, including the current trends, sales performance across India and the Middle East, the impact of gold prices, and the growing demand in Tier 2 and Tier 3 cities. Richa also explains how NDC empowers consumers and collaborates with retailers to promote ethical and informed diamond purchases. Tune in for a sparkling conversation on the future of natural diamonds.