In this interview, Shawn Buckley explains why Canada’s natural health industry is facing unprecedented regulatory pressure. Drawing on current Health Canada initiatives, Shawn outlines how proposed cost-recovery fees, stricter manufacturing requirements, and new limits on truthful health information could dramatically reduce access to natural health products, drive small and medium companies out of business, and concentrate the industry in the hands of a few large pharmaceutical-owned players. He explains why these changes are driven by international regulatory harmonization rather than public health concerns, how natural health products have an exceptional safety record, and why applying a pharmaceutical drug model to low-risk products will make them more expensive and less effective for Canadians. Learn more about the NHPPA’s cross-Canada tour and the Charter of Health Freedom at nhppa.org/join-the-tour/. Subscribe to our free newsletter to stay informed about how you can educate and activate your community: https://nhppa.org/subscribe/