In this conversation with Ido Magal, founder of Lavido Beauty, we discuss:

• How & why Ido switched from pursuing naturopathic medicine and went into natural skincare instead
• Unlike most skincare brands, Lavido's products are dermatologically tested + are in clinical studies (very uncommon in the natural skincare world) - Ido shares why this is important and other ways consumers can use to find trustworthy natural skincare products
• Some of Ido's all-time favourite ingredients for the skin (including some of the more "underrated" ones)
• The most surprising & valuable thing that Ido has learned from working in this industry