September is National Preparedness Month, and we’re right smack in the middle of hurricane season witnessing the devastation this natural weather event brings to anyone in its path. The deadly fires in California also remind us we should be prepared. And, in the midst of a global pandemic, we need only to turn on the news to be reminded daily of the health crisis we face around the world. 

Jane Dukes, senior account manager at Merck Animal Health Veterinary & Consumer Affairs and Hannah Thompson-Weeman, vice president of communications at the Animal Agriculture Alliance, provide some critical components to preparing a crisis management plan.

Learn more about crisis management here: https://www.merck-animal-health-usa.com/about/us/veterinary-consumer-affairs/article/jane-dukes-navigating-a-crisis