Join us on this episode of Digital Marketing Master as we delve into the captivating journey of Beth Howell, a seasoned marketer whose career has been anything but linear. From her early days in advertising to her role in a database publishing giant, Beth shares her experiences and insights with host Abby. Discover how she has navigated themes of trust, pivoting, continuous learning, and customer care throughout her career. In this engaging conversation, Beth offers valuable perspectives on the ever-changing landscape of marketing, the importance of marketing attribution, and the challenges of global marketing efforts.