Sparrow's Under Review

Navigating Ad Host Reads


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Join hosts JR and Stacey in this episode of Sparrows Under Review as they delve into the intricacies of ad house reads. From the pressure of their first ad read for the show to the importance of incorporating ads to break up content, they provide an insightful look into the world of podcast advertising. Through candid conversation, they discuss their experiences with creating storyboards, testing products, and refining ad scripts to resonate with their audience. Tune in as they reflect on the challenges, including multiple takes and the difficulty of reading scripts aloud, while emphasizing the value of persistence and improvement. Don't miss their honest self-assessment and encouraging words for fellow podcasters navigating the realm of ad reads.

Key Points:

  1. Pressure of the first ad read: JR and Stacey discuss the nerves and expectations surrounding their initial ad read for Sparrows Under Review.
  2. Importance of ad breaks: They highlight the significance of incorporating ads to enhance listener experience and break up the content flow.
  3. Process of creating storyboards: The hosts share their experience with storyboarding and how it helped them plan their ad reads effectively.
  4. Testing products: JR and Stacey talk about the importance of testing products before endorsing them in ad reads, drawing from their experience with a Nebula Capsule 3.
  5. Script refinement: They delve into the process of refining ad scripts to ensure they align with their style and resonate with their audience.
  6. Challenges of ad reads: From multiple takes to the difficulty of reading scripts aloud, the hosts discuss the obstacles they encountered and how they overcame them.
  7. Honest self-assessment: JR and Stacey rate their performance and reflect on areas for improvement, while offering encouragement to fellow podcasters.
  8. Persistence and improvement: Despite initial struggles, they emphasize the value of persistence and continuous improvement in mastering ad house reads.

Join JR and Stacey as they navigate the world of podcast advertising with honesty, humor, and valuable insights on Sparrows Under Review.

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Sparrow's Under ReviewBy Stacey Sparrow