The AltaVista Angle

Navigating AI-Driven Search: Winning Strategies for Contractors


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Is AI finding your business? 

In this episode of The AltaVista Angle, host Aaron Hockel and Managing Partner Ray McLaughlin dive into the transformative impact of AI-driven search on SEO, specifically for contractors. Joined by SEO expert Kent VanderWoude, they explore how AI is reshaping traditional search methods and the pivotal role your website plays in this new landscape.

You'll discover:

  • How AI platforms like ChatGPT are changing the SEO game
  • The decline in click-through rates and what it means for your strategy 
  • Why clear, direct content is more important than ever 
  • The critical role of online reviews in boosting visibility 
  • How a well-structured website can enhance your online presence and credibility

Whether you're a contractor looking to enhance your online presence or a business leader eager to stay ahead of the curve, this episode offers practical insights and strategies to navigate the evolving search landscape. 

Tune in to learn how to position your brand for success in the AI era. Don't forget to like and subscribe to stay updated with the latest from The AltaVista Angle!


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The AltaVista AngleBy AltaVista Strategic Partners