This week our host Brandi Starr is joined by Lillian Pierson, a trailblazer in AI-driven growth and strategic marketing. 

Meet Lillian Pierson, a global authority on leveraging AI for business success. With over a decade of experience, she has not only empowered 10% of the Fortune 100 companies but also served as a fractional CMO for high-growth tech brands. As the author of "The Data & AI Imperative," Lillian's expertise has been a guiding light for numerous startups aiming to scale with data-driven strategies. 

In this episode of Revenue Rehab, Brandi and Lillian dive deep into the world of AI agents and their role in revolutionizing marketing efficiency. Lillian shares insights on harnessing data and AI to drive marketing-led growth, while also exploring the nuances of identifying AI use cases to maximize business impact. Join them in unraveling the future of AI in marketing and uncover practical steps for revenue leaders to embrace these transformative technologies. 

Bullet Points of Key Topics + Chapter Markers:  

Topic #1 The Proliferation of AI Experts [00:01:59] "A lot of people are branding themselves as AI experts... I've been working in the data analytics, data science, AI space for over a decade... after ChatGPT... everyone and their mother comes and like the whole Industry just changed overnight, and there's like a million AI experts," Lillian Pierson remarks. This reflects the saturation of self-proclaimed expertise in AI without the depth of experience or understanding required.  

Topic #2 The Role of AI Agents in Marketing Efficiency [00:06:15] "Almost every revenue leader is looking for more efficient ways to grow their business... I can speak on how to use data and analytics and AI... for marketing-led growth in a more efficient way. So less basically less man hours, less faster, higher-quality outputs sort of thing," Lillian explains. She introduces the concept of AI agents as tools for enhancing marketing operations and reducing the workload on human resources. 

Topic #3 Embracing Multi-Agent AI Systems [00:08:19] "Multi AI agent systems... where the rubber hits the road. I'm running them in my business... I started searching and within... I found this solution within 10 minutes," Lillian shares. She highlights the power and potential of multi-agent AI systems to transform business processes, using her personal implementation as a case study to showcase their impact on efficiency and innovation in marketing strategies.  

What’s One Thing You Can Do Today 

Lillian’s ‘One Thing’ is to explore the possibilities of AI tools for various use cases within your business. “Go to future tools, and it basically will have all the AI tools you can imagine for all the different use cases, and start exploring and looking what's in there, and if they've got tools in there that can support your use case, and then just do some very quick and lean iterative testing to see if this might be something you could start adopting now.” This approach allows you to discover early-moving AI solutions that are not heavily hyped and ensure they align with your business objectives. 

Buzzword Banishment 

Lillian's Buzzword to Banish is the phrase 'AI expert.' She wants to banish this term because she feels it is overused and often misrepresents the level of expertise individuals have, especially following the release of ChatGPT version 4. Many people claim to be AI experts after minimal experience, which diminishes the credibility of those who have dedicated significant time and effort to understanding and applying AI technologies. 

Links: 

• LinkedIn: https://www.linkedin.com/in/lillianpierson/ 

• X: https://x.com/strategy_gal 

• Podcast: https://www.youtube.com/@strategy_gal  

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