In this episode of the Content Community Commerce podcast, Tim and Robbie delve into the challenges marketers face in an ever-changing digital landscape. They discuss the constant updates to algorithms on platforms like Google and how these changes can impact marketing strategies.

Instead of chasing every change, Tim and Robbie advocate for understanding the long-term goals of these platforms and aligning marketing efforts accordingly. They emphasize the importance of creating quality content that focuses on the user experience, rather than short-term gains. The episode also touches on the role of AI in content creation and how marketers can maintain a human touch in their strategies.

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