In today's digital age, there are more opportunities than ever before to connect with your audience. From the rise of TikTok to the continued popularity of YouTube and Instagram, it's crucial to use each one strategically to make the most impact. Join me as I chat with Sandy Lin, a 24-year-old content creator and tech founder behind Creobase - an online discovery platform for creators, by creators. In this episode, we discuss her journey in social media, finding her identity as a creative and entrepreneur, and important topics like longevity in the industry, navigating the space as an Asian creator and founder, and the potential impact of AI on the creator economy.

Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@tinalee) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living! 

📲 Follow Sandy’s Instagram, TikTok, Youtube, and Twitter! 

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Timestamps:

(02:06) Venturing in social media during Covid 

(17:19) How to start, grow, and expand your niche 

(25:28) On building Creobase 

(27:28) How AIs can shake up the creator economy

(31:24) What longevity looks like as a creator

(46:37) Insights on being an Asian creator and founder

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