In this episode of Drink Up, hosts Sam Anderson and Adam Smith welcome Marshall Lebovits, an expert in asset-based lending. The conversation explores the intricacies of financing for consumer packaged goods (CPG) and startup companies, emphasizing the importance of understanding different funding options, the role of financial statements, and the significance of networking in the industry. Marshall shares insights on navigating early-stage financing, the differences between lifestyle businesses and growth-oriented ventures, and the value of building relationships with trusted advisors. The discussion also touches on the challenges faced by entrepreneurs in securing funding and the strategies they can employ to overcome these obstacles. In this engaging conversation, Sam Anderson, Marshall Lebovits, and Adam Smith delve into the nuances of building authentic communities versus associations, the importance of networking, and the role of co-packers in the food and beverage industry. They explore innovative financing solutions for startups, emphasizing the need for wise capital management and informed financial decisions. The discussion wraps up with valuable insights and resources for entrepreneurs looking to navigate the complexities of funding and growth in their businesses.