2W Podcast

Navigating Automotive's Digital Shift Through Master Data Management With Nils Pedersen & Sam Russo


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In this episode, we sit down with Nils Pedersen SVP of Stibo Systems and Industry leader Sam Russo of PivoTree to talk about DATA. We discuss MDM (Master Data Management), PIM (Product Information Management) and the importance of how MDM will set you up for future growth. MDM has largely been overlooked within the automotive industry, but Nils & Sam simplified the importance of enabling your data strategy.

  • What is MDM (Master Data Management)? 
  • Differentiate between MDM and a PIM solution
  • Enabling a Multi-Domain Approach to Drive Growth 
  • Connecting your Data Strategy to Business Strategy to Data Process to Business Process to Data Initiatives to Business Outcomes
  • AI and how a sound MDM strategy can propel all growth levers within your organization
  • Real-life use case examples within the Automotive industry 

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2W PodcastBy Gideon Williams, Lucas Welk