In this episode, we sit down with Jo Madani, an award-winning marketing leader with over two decades of experience at the intersection of creativity, culture, and storytelling. Known for her entrepreneurial spirit and multidisciplinary approach, Jo has led campaigns recognized by the American Advertising Federation and contributed to fashion and lifestyle publications across India and the U.S., including Midday, The Times of India, and The Miami Herald.

Born and raised in India, Jo began her U.S. journey in Fort Lauderdale in the early 2000s before settling in the Northeast. Her cross-continental life, paired with deep expertise in brand building, sparked a powerful exploration of how race, gender, and identity shape both personal narratives and professional paths.

Drawing from lived experience and decades in marketing, Jo shares insights from her upcoming book The Immigrant Journey and its companion journal The Immigrant Lens. Together, they offer a collective reflection on intersectionality, self-discovery, and personal transformation.

This conversation is an honest look at what it means to build a life, a voice, and a sense of belonging across cultures, and how storytelling can become a tool for clarity, connection, and growth.