Building Stronger Agents

Navigating buyer relationships after the NAR settlement


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Will Penney, 36 year real estate agent, and John Gualtieri, national real estate coach, discuss the process of working with buyers and getting an exclusive representation agreement signed. Penney has utilized buyer representation agreements for over 30 years, and even collected a retainer fee from buyer clients. Penney and Gualtieri discuss the process of how to present a buyer representation agreement, and their thoughts on how the playing field will look after July 2024.


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Building Stronger AgentsBy Will Penney