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Navigating Cannabis Marketing with Brett Thomas

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The conversation explores Brett's journey into the cannabis marketing industry and the challenges he has faced. They discuss the transition from affiliate marketing to a boutique marketing agency and the importance of loyalty marketing in the cannabis industry.


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Takeaways

  • The cannabis industry is evolving, and there is a need to create more fun experiences with cannabis to attract a wider audience.
  • Cannabis can be a safer alternative to alcohol, as it does not lead to the same negative consequences such as violence and addiction.
  • Cannabis legalization has shown positive effects, including a decrease in crime and an increase in overall well-being.
  • Cannabis can be seen as a vice and a means of family bonding, bringing people together in a relaxed and enjoyable environment.
  • Cannabis can provide anxiety relief and be a personal preference for individuals seeking a natural alternative to pharmaceuticals.
  • The perception of stoners needs to change, as many successful individuals consume cannabis responsibly.
  • The podcast is appreciated for providing a platform to discuss cannabis-related topics, and there is excitement for its future episodes and guests.


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    ⁠⁠⁠⁠⁠Keats (@bakdqueens)⁠


    Chapters:

    00:00 Introduction and Welcome

    01:06 Background and Journey into Cannabis Marketing

    03:20 Transition to Cannabis Marketing Agency

    06:28 Regulation and Marketing Restrictions

    09:38 Building Email Marketing and CRM

    13:23 Working with Cannabis Brands

    19:14 Obstacles in the Cannabis Industry

    28:19 First Time Getting High

    58:22 The Importance of Education in Cannabis Marketing

    01:34:28 Appreciation for the Podcast and Excitement for the Future

    ...more
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    Are We Recording?By Keats and Sarah