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Hosts: Lauren & Cassie
Guest: Katie Riess, Marketing and PR Extraordinaire

Episode Overview:

In this episode of When She Pivots, Lauren and Cassie welcome Katie Riess, a dynamic marketing and PR professional with a rich career in journalism. Katie shares her personal journey of career transitions, especially the pivotal moments following the birth of her first son. She discusses the challenges of balancing motherhood with her professional ambitions and how she has successfully navigated these complexities.

Key Topics Discussed:

• The journey of transitioning from journalism to PR after becoming a mother.
• Understanding the struggle of identity shifts when transitioning careers.
• The importance of setting boundaries in both personal and professional life.
• Insights on how to embrace the “messy middle” and the learning that comes with it.
• Tips for aspiring entrepreneurs and those looking to utilize media to amplify their message.
• The significance of earned media versus social media visibility.
• Katie’s upcoming "Media Momentum Challenge" designed to help individuals find their voice and pitch effectively.

Quotes to Note:

• "Your stories have power not because of where they land us, but because of what we learn along the way."
• "Trust your gut. If you can find that voice, you’ll know what’s right for you."
• “We want to know the struggle. There is hope on the other side.”

Resources:

• Follow Katie on Instagram: @ktmediastategies
• Visit Katie's website: KT Media Strategies
• Check out Katie's Media Momentum Challenge for insights into navigating media effectively.