Navigating changes in B2B marketing—and life in general—has been a heavily discussed topic in recent years. The COVID-19 pandemic changed life as we know it and propelled us forward in numerous ways. As a marketing leader, Julia Goebel is a pro at navigating change. In this episode of The Content Callout, we have a conversation about how marketing leaders can help their teams navigate change in the B2B marketing realm. 

Outline of This Episode

• [1:14] Julia’s rapid-fire marketing tips
• [2:30] Navigating change in the B2B marketing world
• [5:00] How to make change manageable
• [8:01] The more you struggle, the faster you sink
• [9:48] How to lead a team that’s being acquired 
• [14:14] The biggest mistakes that leaders make
• [18:20] How to plan your day the night before
• [20:08] How to connect with Julia Goebel

Resources & People Mentioned

• Managing Transitions by William Bridges

Connect with Julia Goebel

• Connect with Julia on LinkedIn
• Follow Julia on Twitter

Connect with The Content Callout

• https://www.contentcallout.com/

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