What does it take to build successful partnerships and harness the power of technology to drive business growth?

In this episode of IAMCP Profiles in Partnership, hosts Anthony Carrano and Rudy Rodriguez are joined by Gerry Powers, Managing Director of YesDynamic. With over two decades of experience in the business applications space, Gerry shares valuable insights into how his company has leveraged Microsoft Dynamics 365 to help businesses across industries thrive. From working with a startup in the heat pump servicing industry to empowering the largest grocery chain in Ireland with innovative technology solutions, Gerry’s experiences shed light on the essential role of collaboration, trust, and evolving technologies in driving success.

Throughout this episode, Anthony, Rudy, and Gerry discuss:

• Leveraging Technology for Business Growth: Gerry takes us through a fascinating case study of a successful project with a startup in the heat pump servicing industry. He highlights how YesDynamic used Microsoft Dynamics 365 to design a business solution that optimized operations and helped the company grow rapidly, ultimately leading to their acquisition. Gerry shares the challenges they faced, including the technical hurdles of integrating different Microsoft applications and how they overcame them to deliver a seamless experience for their client.
• The Power of Communication and Partnership Selection: Gerry emphasizes the importance of clear communication and carefully selecting the right partners. He shares how YesDynamic’s partnership with the largest grocery chain in Ireland was key to delivering a solution that met the retailer’s needs for gift card sales. Through a thoughtful approach to design, branding, and integration, YesDynamic helped the retailer improve their processes and achieve impressive results, including a 10% increase in gift card sales and a 65% surge in e-card sales during peak seasons.
• Trust and Collaboration in Partnerships: Trust is a central theme throughout Gerry’s journey. He shares that trust between partners is critical for success and explains how mutual respect and aligned goals form the foundation for long-term, fruitful relationships. He also highlights how educating partners to keep pace with technology advancements and supporting them through the learning process is essential for maintaining strong collaborations.
• The Promise of AI in Transforming Business Operations: As AI continues to shape the future of business, Gerry offers a glimpse into how artificial intelligence is already being used to automate processes and improve efficiency. He discusses Microsoft’s sales order agent and its potential to revolutionize the sales process by handling customer inquiries and pricing automatically, reducing the workload for human sales teams. He also shares his vision for how AI will continue to evolve within Microsoft’s ecosystem and its role in enhancing the customer experience.
• Building a Diverse Skillset Across the Stack: Gerry discusses the challenges and rewards of delivering solutions across Microsoft’s entire technology stack, including Business Central, Power Apps, Power Automate, and more. He reflects on the importance of continuously upskilling and ensuring that every team member has the expertise to handle diverse client needs, particularly in an environment where technology is constantly evolving.

This episode is a must-listen for anyone in the Microsoft partner ecosystem, business applications space, or those looking to understand the role of technology in driving business growth. Gerry’s insights on partnership, trust, and innovation will inspire you to think strategically about how you can leverage technology and build strong, lasting relationships with your partners.

Listener Links / Resources

Guest
Gerry Power, Managing Director, Yes Dynamic
Personal LinkedIn: LinkedIn
Company LinkedIn: YesDynamics - LinkedIn
Company URL: YesDynamic Website

Show Hosts:
Anthony Carrano LinkedIn, Managing Partner at Dunamis Marketing
Rudy Rodriguez LinkedIn, Managing Partner at Dunamis Marketing

Profiles in Partnership, brought to you by Dunamis Marketing

International Association of Microsoft Channel Partners: IAMCP Website