Have you ever wondered how a small soap company grows from humble beginnings to dominate a huge market?

In this fascinating episode, Charlie's Soap founder Taylor Sutherland shares their rags-to-riches journey - from creating their revolutionary formula in the 1970s to becoming a household name today.

Taylor gets real about the challenges of competing with giants on a shoestring budget. They'll also reveal pricing mistakes, five-week slumps, and how they optimized every channel to find growth. You'll learn data-driven strategies for finding an ideal customer and a lifetime value.

You’ll also hear Robb’s valuable tips on how to use TikTok shops, stand out on Amazon, and improve overall performance in the e-commerce space. Tune in for more!

Highlights:

00:00 The beginnings of Charlie’s Soap Company

04:12 What is surfactant?

07:10 A detox process and saving money

10:31 Demonstrating the quality of the product

16:07 Selling through TikTok shops

21:00 Pricing the product and finding the ideal customer

26:27 How does lifetime value affect the acquisition?

34:04 Subscribe and Save feature on Amazon

41:02 Three pillars of every business

43:24 The luxury of failure

46:21 Final word