Transitioning from the corporate world to a startup presents its own set of challenges. Darcy and Allen speak with Michael Lyons, CEO of Applied Silver and a veteran in consumer goods. With a background at major corporations such as Henkel and Procter & Gamble, Michael brings a wealth of experience to the leap of spearheading a startup. Michael also talks about his journey, providing insightful perspectives on fostering innovation, cultivating brand identity, and adeptly adapting to market shifts. He also discusses the dynamic landscape of consumer products, emphasizing the critical role of agility in product development and the strategic use of consumer insights for effective brand building.

Join us as we discuss:

• The dynamics of transitioning from large CPG corporations to startup leadership.
• Gain insights into innovative product development and effective brand-building strategies.
• Understand the importance of consumer engagement and agility in the fast-paced consumer goods market.

CPG Launch Leaders is presented by Bold Strategies.  www.boldstrategies.com