Dive into a world where creativity meets commerce, and play transforms learning! In this episode of Toy Business Unboxed, we unwrap the story of Erin Sparler, a visionary transforming the toy industry one educational plaything at a time. From a compelling transition from academia to entrepreneurship to the birth and bloom of EyeConnect Craft – this discussion is packed with thought-provoking insights, challenges surmounted, and invaluable advice for toy entrepreneurs. Discover the power of educational toys and the art of business in toy design with insights gleaned from the trenches of creative and commercial success.

⭐️ Highlights:

00:00 Introduction and Guest Background

01:13 Erin's Journey from Academia to Entrepreneurship

02:07 The Birth of EyeConnect Crafts and the Artist's Appeal

06:07 Designing Educational Toys with EyeConnect Crafts

13:48 Challenges and Lessons in Building EyeConnect Crafts

25:46 Navigating Amazon Marketplace for EyeConnect Crafts

35:23 Advice for Aspiring Toy Entrepreneurs

39:19 Connecting with Erin and Wrapping Up

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