Authentic Influence

Navigating Crisis: Wells Fargo CMO Jamie Moldafsky

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On today's episode, Adam Conner is joined by Jamie Moldafsky, the Chief Marketing Officer of Wells Fargo.

Today, you'll learn:

  • Jamie's journey to Wells Fargo; how the journey to CMO was not always the plan
  • The specific moments in Jamie's career which launched her to today; also, the most teachable moments
  • The biggest thing Jamie learned during Wells Fargo's recent account fraud crisis
  • The principles Jamie instills in her team to reach people authentically, given her experience across multiple crises
  • The ways Wells Fargo leverages real consumer journeys in its marketing
  • As always, advice on how to be a more authentic marketer

    • Also referenced today was our podcast with Feeding America CMO Cathy Davis. Check that out here: https://www.podcast.vivoom.co/post/feeding-america-cmo-catherine-davis-how-to-unite-consumers-for-a-cause.

    Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

    Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

    Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

    Find more at https://www.podcast.vivoom.co/.

    Enjoy!

    Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

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    Authentic InfluenceBy Adam Conner
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