Most companies have more dashboards than they know what to do with, so why are they still flying blind? In this episode, Nick Graham, former global insights leader at PepsiCo and Mondelēz, reveals how to stop drowning in data and start making decisions that actually move the needle. This is a masterclass on connecting insights to real productivity and business impact.

Takeaways

• Many companies drown in data without actionable insights.
• A structured framework for data analysis is crucial.
• Data should inform both strategy creation and measurement.
• Insights require interpretation to become actionable.
• Executives often believe data alone equals insight.
• The role of analysts extends beyond just providing data.
• AI will transform the insights landscape, but quality data is essential.
• Focus on decision-making rather than just reporting data.
• Corporate culture often prioritizes risk management over opportunity.
• Effective communication of insights is key to driving decisions.

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