Gil Allouche, CEO of Metadata, joins Dan on the podcast. From the significance of mentors and advisors to the limitations of human decision-making in marketing and the misconceptions about entrepreneurship, this conversation is packed with valuable insights. Gil shares his expertise in B2B marketing, emphasizing the importance of data-driven strategies and the role of machine learning in campaign optimization. The discussion also offers practical advice on navigating negotiations with potential investors, shedding light on the due diligence process and the value of intuition in decision-making.

Guest Bio
Gil Allouche is the CEO of Metadata. A software engineer turned data-driven growth marketer, Gil founded Metadata to simplify demand generation for B2B enterprises. Metadata serves an impressive clientele, including giants like Cisco, Salesforce, and Zoom, and has been named to the Inc5000 four times.

Guest Links
Metadata.io
DEMAND Virtual Conference