In this episode of Deadlines & Detours, Matthew sits down with Jamie Hughes, founder of Inncreate, to explore the realities of digital transformation, the power of personal branding, and the evolving role of social media — particularly LinkedIn.

They discuss:

• Why personal branding outperforms company pages

• How AI can spark creativity but also flatten originality

• Why do you have to climb the Cringe Mountain to grow online

• Lessons from Blockbuster and BlackBerry on ignoring digital change

• Why people and communication matter more than technology in innovation

• How to keep momentum alive when projects hit a slump

It’s a lively conversation that mixes practical marketing tips with bigger lessons about authenticity, creativity, and what it really takes to innovate.

Links & Resources

• Courtney Johnson (Cringe Mountain originator)

  TikTok: @courtney..johnson

• Jamie Hughes

  LinkedIn

  Inncreate Website

  📧 [email protected]