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Navigating Distribution and Marketing with a Regulated Product with Harji Singh

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Today we are joined by Harj Singh, creator of Loki, one of the first cannabis-based beverages on the market. Loki is a non-alcoholic drink designed to be a healthier alternative for those who don’t want to drink alcohol. We discussed the regulations around a beverage like Loki and the hoops they had to jump through to get started. Harj talks about what marketing looks like for a regulated product and how they plan to keep up with the growing cannabis beverage industry. Tune in today to get some great marketing and SEO tips!

IN THIS EPISODE:

  • [06:16] Introduction to Harj Singh and how he started Loki.
  • [10:24] How did Loki come up with their flavors?
  • [11:05] How did they create a distribution market? Where did they start selling first?
  • [13:08] Are there rules around how much they can produce? 
  • [13:37] Is Loki available in all states? How does Loki handle selling in states where cannabis isn’t legal?
  • [17:29] How many employees are there at Loki?
  • [19:21] What does marketing look like for a product not legally sold in all areas? 
  • [24:23] What is the barrier of entry for a cannabis beverage?   
  • [25:41] How will Loki keep up with the growing industry? 
  • [29:12] What challenges has Loki faced, and how have they overcome them?
  • [30:02] What’s the most rewarding thing about being an entrepreneur? 
  • [31:40] What are the differences between being a solo entrepreneur and working in a partnership? 
  • [34:54] How did they come up with the name Loki?
  • [36:05] What is the best way to get SEO for a company? 

    • KEY TAKEAWAYS:

    • Make the brand approachable and show that it can easily fit into someone’s life. 
    • Getting started with a business is the very first thing to do. Don’t overanalyze things and jump in. Figure everything out as it comes. No one will be 100% prepared!
    • Positioning the company as a unique item and determining how to make it stand out is key with marketing and branding. When having a product that has regulations, you need to understand those regulations and how to market around them. 

      •  

      BIO:

      SipLOKI was aptly launched on National Cannabis day, 4/20 of 2021, and today has over 4 active distributed and available in over 300+ locations. Nationwide. You can take a sip of LOKI in select pharmacies, yoga studios, convenience stores, smoke shops, and some vegan restaurants, bars, and spas. So celebration and euphoria are never too far away!

      To learn more about SipLOKI, their products, and the work they do to enhance our drinking experiences, be sure to check out their website and visit their socials!

      LINKS MENTIONED:

      SipLOKI Website

      SipLOKI Instagram

      SipLOKI Twitter

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      Ask Brien ShowBy Peter Bronstein and Traci DeForge
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