AI in Marketing

Navigating Entities, Structured Data, and AI with Andrea Volpini of WordLift


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In this episode of AI and Marketing, host Dave Davies dives into the world of semantic web and artificial intelligence with guest Andrea Volpini, CEO of WordLift. They explore the concept of knowledge graph panels and entities, discussing their significance in understanding reality and enhancing search engine visibility.

From navigating named entity disambiguation to leveraging structured data for training AI, Andrea sheds light on the evolving landscape of AI-driven marketing strategies. Tune in to learn about the power of entity homes, the role of structured data beyond schema, and its contribution to explainable AI.

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AI in MarketingBy Dave Davies