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Navigating Influencer Marketing: Insights from a Creator Economy Expert w/ Xander Wilkins S3 E13 P2
Welcome to Part Two of our conversation with Xander.
Watch Part One here: https://youtu.be/jvs7CnwKNng
In this conversation, Gregory McCallum and Xander discuss the intricacies of business development, particularly for startups and tech companies. They explore the importance of persistence, listening, and providing value in business relationships.
The discussion also delves into personal branding, influencer marketing, and the evolving landscape of content creation. Xander shares insights on building relationships in the creator economy and the significance of community and networking. The conversation emphasizes the balance between passion and discipline in pursuing business goals and the need for adaptability in content strategies.
Takeaways
-Be personable and adaptable in business development.
-Persistence is crucial for success in reaching out.
-Listening is key to understanding client needs.
-Always provide more value than you take.
-Sales should come before marketing for startups.
-Building relationships is essential in business.
-Personal branding is becoming increasingly important for founders.
-Influencer marketing requires careful selection and due diligence.
-Look for long-term partnerships with creators.
-Adapt your content strategy to maintain engagement.
Chapters
00:00 Navigating Business Development for Startups
02:57 The Importance of Listening and Value in Business
06:12 Understanding the Tech Startup Landscape
09:01 The Role of Personal Branding in Business
12:10 Influencer Marketing: Strategies and Pitfalls
14:58 Building Relationships in the Creator Economy
18:11 The Future of Content Creation and Business
20:57 The Evolution of Creators and Their Brands
24:02 Finding Balance: Passion vs. Discipline
27:03 The Importance of Community and Networking
29:51 Advice for Aspiring Content Creators
Follow Xander on LinkedIn here: https://www.linkedin.com/in/xanderwilkins/
Checkout Wild Vision here: https://wildvision.io/
Want a 1-hour free advisory session with me, Greg McCallum? Use the link on my LinkedIn profile.👇👇👇👇👇👇👇
https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c7ed45d8-c8fe-4b6a-9eda-d062fd02c9ad
View all episodes
By Greg McCallumWelcome to Part Two of our conversation with Xander.
Watch Part One here: https://youtu.be/jvs7CnwKNng
In this conversation, Gregory McCallum and Xander discuss the intricacies of business development, particularly for startups and tech companies. They explore the importance of persistence, listening, and providing value in business relationships.
The discussion also delves into personal branding, influencer marketing, and the evolving landscape of content creation. Xander shares insights on building relationships in the creator economy and the significance of community and networking. The conversation emphasizes the balance between passion and discipline in pursuing business goals and the need for adaptability in content strategies.
Takeaways
-Be personable and adaptable in business development.
-Persistence is crucial for success in reaching out.
-Listening is key to understanding client needs.
-Always provide more value than you take.
-Sales should come before marketing for startups.
-Building relationships is essential in business.
-Personal branding is becoming increasingly important for founders.
-Influencer marketing requires careful selection and due diligence.
-Look for long-term partnerships with creators.
-Adapt your content strategy to maintain engagement.
Chapters
00:00 Navigating Business Development for Startups
02:57 The Importance of Listening and Value in Business
06:12 Understanding the Tech Startup Landscape
09:01 The Role of Personal Branding in Business
12:10 Influencer Marketing: Strategies and Pitfalls
14:58 Building Relationships in the Creator Economy
18:11 The Future of Content Creation and Business
20:57 The Evolution of Creators and Their Brands
24:02 Finding Balance: Passion vs. Discipline
27:03 The Importance of Community and Networking
29:51 Advice for Aspiring Content Creators
Follow Xander on LinkedIn here: https://www.linkedin.com/in/xanderwilkins/
Checkout Wild Vision here: https://wildvision.io/
Want a 1-hour free advisory session with me, Greg McCallum? Use the link on my LinkedIn profile.👇👇👇👇👇👇👇
https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c7ed45d8-c8fe-4b6a-9eda-d062fd02c9ad