Welcome back to another episode of the Lifelong Customer podcast! In this episode, our host Brad Hammond sits down with Derek Osgood, the Founder & CEO of Ignition. Get ready for a deep dive into the world of product launches, customer alignment, and the challenges faced by companies of all sizes.

Derek brings a wealth of experience from his background in Silicon Valley, having worked on everything from big AAA game launches to scaling product marketing for major financial institutions. Tune in to discover how Derek's journey led him to create Ignition, a platform designed to transform the launch process, bridge the gap between product and marketing teams, and foster communication and repeatability.

Join us as we discuss:

• The surprising factors that contribute to launch success, backed by insightful McKinsey research.
• The common challenges that lead to launch failures and how Ignition is addressing them head-on.
• The power of effective communication and the role it plays in achieving seamless launches.
• The journey of early customer acquisition, including lessons learned and the pivotal role of onboarding.
• Derek's strategic approach to content and marketing, and how he's tackling these tasks in the early stages of Ignition's growth.
• Valuable advice for aspiring entrepreneurs, product marketers, and CEOs, including the importance of taking risks and empowering your teams.

Whether you're a startup founder, a product marketer, or simply curious about the intricacies of successful product launches, this episode is a goldmine of insights. Join us on this enlightening journey with Derek Osgood to uncover the secrets behind mastering the art of launching products effectively.

Tune in now to gain a fresh perspective on launch strategies and customer-centric growth!