Build or Die

Navigating Market Crash and Personal Loss


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In Episode 2 of Build or Die, we’re talking to Samson Esemuede, CFA, the founder of ZROSK. Samson had a massive career at Deutsche Bank and Citi in London, but he walked away from all of it, just to see if he could make it on his own in Nigeria.

It wasn't an easy win. Samson opens up about a four-year stretch where things almost fell apart, including a period during the 2020 crash when he was completely paralysed by fear. We get into how he had to change his entire business model just to survive and why he thinks most founders fail because they’re too rigid to adapt. He also shares why he cares more about a founder’s character and upbringing than whatever is in their pitch deck.

If you’ve ever felt like an imposter or wondered what it actually looks like when a business is on the brink, this is the episode to listen to.

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Build or DieBy Anthony