In this episode of Skincare Social, we explore the complexities of marketing, myths and mistakes in the beauty industry with guest, Fiona Tuck.

With over 30 years of industry experience, Fiona spills the tea on her incredible journey to date, navigating fearmongering and the importance of staying true to your brand values. 

We delve into the widespread spread of misinformation within the industry. Fiona and I are on the same page here: unravelling these misconceptions is key to empowering consumers to make informed decisions about their skincare routines and overall wellbeing.

We cover insightful and controversial topics including:

• What's involved in getting a product TGA listed
• How marketing has changed over the years
• Why being 'woke' or 'fearmongering' is not the best marketing strategy
• What NOT to say when targeting the 'mature' demographic
• How education gaps in the industry lead to the spread of misinformation and what we can do about it

SHOW LINKS:

• Visit Fiona's website
• Follow Fiona on Instagram
• Listen to Fiona's podcast, "The Irony of Beauty"
• An open and honest conversation about fearmongering and misinformation in the skincare world - with Candice Sangster, Sanctyouary Beauty (+ my advice on what to do instead)
• Take the free Cosmetics Compliance Quiz

Let's connect on Instagram - @skincarebusinessfoundations