We welcome Chris Blok whose expertise comes from a diverse 20-year career in digital advertising, SaaS, ecommerce and retail media. Chris leads the partnerships team at Flybuys, Australia's most popular loyalty program. Today, he shares his insights into the evolution of media consumption and the latest trends in data activation, retail media networks, and the growing importance of loyalty programs in data-rich marketing strategies. Listen in for his expert insights and forecasts on intelligent, data-driven brand innovation.