In this episode of 'Free Association', Dennis delves into a personal health scare involving a lung clot and the urgency of medical recommendations. Despite being advised to begin blood thinner treatment immediately, Dennis questions the motivations behind the urgency, considering his own experiences in sales techniques. He reflects on the ethics of healthcare practices and shares insights into how urgency can serve as a persuasive tool, not just in sales, but in medical contexts as well. Join Dennis as he navigates the complexities of informed consent in an industry driven by both health concerns and commercial interests.