Today, we are joined by Dr. Patrick Shulist. He along with his co-authors Miguel Rivera-Santos, Geoffrey Kistruck, and Winnie Nguni had their paper entitled, “Can I Sell You Avocadoes and Talk to You About Contraception? Well, It Depends Which Comes First: Anchor Roles and Asymmetric Boundaries”, recently accepted for publication at the Academy of Management Journal. Their article is now in press and available for online viewing. We will link their great article below!

The Full Article: https://doi.org/10.5465/amj.2020.1821