Powerhouse Conversations

Navigating NIL: Unlocking Athlete Potential with Anthony Johnson


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Summary


In this episode of Powerhouse Conversations, host Fred Underwood interviews Anthony Johnson, an agent from Renaissance Group, about the topic of NIL (Name, Image, and Likeness) representation in the sports industry. Johnson shares his background and journey to becoming an agent, emphasizing the importance of building relationships and providing value to clients. They discuss the opportunities and challenges of NIL for athletes, including the need for agent representation and the potential for creativity in leveraging NIL. They also touch on the impact of NIL at the high school level and the importance of athletes owning their own brand. The episode concludes with Johnson's advice for athletes to own their logos and domain names and to seek representation from agents who look like them.



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Powerhouse ConversationsBy Fred Underwood

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