Tune in for a conversation between host Drew Smith and Isabelle Papoulias, Head of Strategic Operations and Marketing at EliteOps, on the realities of driving growth in a partner-led go-to-market model. Drawing from her extensive career, Isabelle unpacks how precise audience segmentation, brand reputation, and relationship-building events can make or break marketing success.

They explore the often-overlooked complexities of measuring impact in partnership-driven environments, from leveraging media mix modeling to planning for future marketing needs. This episode will help you deliver results, whether you’re wrestling with attribution in a multi-partner ecosystem or just looking to future-proof your marketing strategy.