The In-Between

Navigating Retail & E-commerce: Insights from Entrepreneur Tara Austin


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In this episode, I had the pleasure of chatting with Tara Austin, the ambitious founder of Ruthie Grace Boutique. Tara shared her journey, from a childhood passion for fashion, inspired by her grandmothers, to starting her boutique at just 23 years old. We dove into the challenges she faced opening her store during the 2009 recession and pivoting to an online space. Tara was candid about her personal struggles with anxiety, burnout, and navigating business during the COVID-19 pandemic. She also gave some invaluable advice for aspiring entrepreneurs about building influence before launching a product and the importance of maintaining a strong team culture. This conversation is packed with insights about resilience, overcoming failure, and the realities of being an entrepreneur. Don't miss it!

 

What You'll Hear:

  • Tara Austin's Early Passion for Fashion
  • The Leap into Entrepreneurship
  • Navigating the Retail and E-Commerce Landscape
  • Personal Challenges and Growth
  • Balancing Business and Personal Life
  • Uncovering Limiting Beliefs
  • Embracing Resilience in Entrepreneurship
  • Building a Strong Team Culture
  • Advice for Aspiring Entrepreneurs
  • Navigating the In-Between
  •  

    Let's Connect:

    @inbetweenconvos | @kassidy.owen


    Kassidy Lynne Socials:

    @kassidylynnesocials | website

     

    Connect with Tara:

    @taragraceaustin | @shopruthiegrace | website 

     

    Produced by: Podcast & Co.

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    The In-BetweenBy Kassidy Lynne