In this episode of the Unsold podcast, host Santhosh Venkatesh sits down with Vikas Sunkad, a seasoned retail expert with over two decades of experience across major brands like Coca-Cola and Britannia. Vikas brings a wealth of knowledge on the evolution of retail distribution, the challenges faced by FMCG brands, and the impact of technology on retail operations. Dive deep into the strategic shifts in retail, the rise of omnichannel approaches, and how quick commerce is transforming consumer behaviour in India.

Talking Points:

• Vikas' Career Journey: From FMCG giants to tech-driven retail investments.
• Evolution of Retail Distribution: Insights into hub-and-spoke models, the role of wholesalers, and the rise of organized wholesale.
• Quick Commerce Revolution: How immediate consumer needs are shaping the retail landscape in India.
• Challenges for FMCG Brands: Adapting to modern retail distribution and the competitive landscape.
• Omnichannel Strategies: The challenges and opportunities for DTC brands moving from digital to offline.
• The Role of Data in Retail: How brands can leverage data to improve their product-market fit and distribution strategies.
• Technology’s Role in Retail: Vikas shares examples of how Coca-Cola leveraged early-stage technology like photo recognition and perfect order systems.

Investing in the Future of Retail: Vikas shares his insights as an angel investor in consumer-tech and retail-tech startups.

Reach out to Vikas Sunkad at:

• Website: https://sunjosho.com/
• LinkedIn: https://www.linkedin.com/in/vikas-sunkad-5901401/
• Email: [email protected]