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Our guest today is Oliver Banks, global retail influencer, host of “The Retail Transformation Show,” and author of Driving Retail Transformation: How to Navigate Disruption and Change, available March 2024.

In this episode, we explore the intricacies of change management and pricing strategies crucial for retail success in an ever-evolving market landscape. Banks shares his insights on overcoming  human resistance to change, adapting to competitive pricing pressures, and the complexity of using pricing as a "controllable lever" in retail.

Follow Oliver Banks on LinkedIn.

Pre-Order Driving Retail Transformation: How to Navigate Disruption and Change today at Amazon.

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