Creative Refills by PLOTTER USA Podcast welcomes a special guest and a foundational person behind the scenes at PLOTTER USA — Yuri Aida, President of Designphil and Designphil America. Yuri has spent years sharing Japanese stationery culture with the world, and establishing Designphil America was one way to continue that work and bring high-quality Japanese stationery to the US. In this episode, Job and April sit down with Yuri for the Season 2 finale to talk about leadership, brand-building, and how Designphil’s “House of Brands” stays grounded in a clear philosophy as it grows.