In this episode of "Founders Future," host Laura Skinner welcomes Kate Nichols, the owner of Freedom Affecting Coaching, to discuss her inspiring journey as an alcohol freedom coach. Kate shares her personal story of overcoming her struggles with alcohol, which led her to reevaluate her relationship with drinking and ultimately pursue a career in coaching. She explains the challenges she faced in establishing her online business, including her lack of experience in sales and marketing, and how she leveraged support from her son to build her website and navigate social media. Throughout the conversation, Kate emphasizes her mission to help midlife women, particularly those who are "gray area drinkers," find balance and freedom from alcohol. She discusses the importance of one-on-one coaching and the ongoing support she provides to her clients, as well as the barriers she encounters in closing sales due to the nature of her niche. Kate's passion for empowering others and her commitment to giving back shine through, making this episode a heartfelt exploration of personal growth, community, and the transformative power of coaching.